/* ==========================
   Estilos globales
========================== */
body {
  background-color: #000;   /* negro en los márgenes */
  margin: 0;
  padding: 0;
  font-family: 'Montserrat', sans-serif;
}

.wrapper {
  max-width: 1200px;        /* ancho de tu contenido */
  margin: 0 auto;           /* centrado */
  background: #fff;         /* fondo blanco para el contenido */
  box-shadow: 0 0 20px rgba(0,0,0,0.3);
}

h1, h2, h3, h4 {
  font-weight: 700;
  margin: 0 0 15px 0;
}

p {
  margin: 0 0 15px 0;
}

a {
  text-decoration: none;
  color: #BB1755; /* Rosa */
}

a:hover {
  opacity: 0.9;
}

/* ==========================
   CABECERA / MENÚ SUPERIOR
========================== */
.site-header {
  background: #BB1755; /* Rosa */
  padding: 10px 20px;
}

.top-bar {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.site-brand img {
  height: 50px;
  width: auto;
  display: block;
}

.site-nav {
  display: flex;
  gap: 20px;
}

.site-nav a {
  color: #fff; /* Letras blancas */
  text-decoration: none;
  font-weight: 600;
  padding: 8px 12px;
}

.site-nav a:hover {
  background: #fff;
  color: #BB1755;
  border-radius: 4px;
}

/* ==========================
   BLOQUE H1 SEO Cultural
========================== */
.bottom-bar {
  background: #000; /* Fondo negro */
  text-align: center;
  padding: 20px;
}

.bottom-bar h1 {
  color: #fff; /* Letras blancas */
  font-size: 2.2rem;
  margin: 0;
}

/* ======== Centrado de videos ======== */
iframe {
  display: block;
  margin: 0 auto 20px auto; /* centrado */
  max-width: 100%;
}

/* ==========================
   Footer personalizado
========================== */
.footer-final {
  background: #000;
  color: #fff;
  text-align: center;
  padding: 40px 20px 20px;
}

.footer-final img {
  max-width: 180px; /* más chica */
  height: auto;
  margin-bottom: 20px;
}

.footer-final h2 {
  margin: 15px 0;
  font-size: 1.6rem;
  color: #fff;
}

.footer-final .btn-seo {
  display: inline-block;
  margin: 15px 0;
  background: #BB1755;
  color: #fff;
  padding: 12px 24px;
  border-radius: 6px;
  font-weight: 600;
  transition: background 0.3s ease;
}

.footer-final .btn-seo:hover {
  background: #9a1347;
}

.footer-final .footer-links {
  margin-top: 20px;
}

.footer-final .footer-links a {
  color: #fff;
  margin: 0 15px;
  font-weight: 500;
}

.footer-final .copy {
  margin-top: 30px;
  font-size: 0.9rem;
  color: #aaa;
}

/* ==========================
   Ajustes responsive header
========================== */
@media (max-width: 768px) {
  .top-bar {
    flex-wrap: wrap;
    justify-content: center;
    text-align: center;
  }

  .site-nav {
    width: 100%;
    justify-content: center;
    flex-wrap: wrap;
    margin-top: 10px;
  }

  .site-nav a {
    margin: 5px 0;
  }
}

/* ==========================
   Hero
========================== */
.hero {
  background: #BB1755; /* Rosa */
  color: #fff;
  text-align: center;
  padding: 80px 20px;
}

.hero h1 {
  font-size: 3rem;
  color: #FFF; /* Blanco */
}

.hero h2 {
  font-size: 1.6rem;
  color: #fff; /* Blanco */
  margin-bottom: 20px;
}

.hero .frase {
  font-size: 1.2rem;
  margin-bottom: 30px;
}

.btn-seo {
  display: inline-block;
  background: #BB1755;
  color: #fff;
  padding: 14px 28px;
  border-radius: 8px;
  font-weight: 600;
  transition: background 0.3s ease;
}

.btn-seo:hover {
  background: #9a1347;
}
.hero-ia {
  background: #fff;       /* Fondo blanco */
  text-align: center;
  padding: 40px 20px;
}

.hero-ia .hero-titulo h1 {
  background: #BB1755;    /* Franja rosa */
  color: #fff;            /* Texto blanco */
  padding: 20px;
  border-radius: 6px;
  font-size: 1.8rem;
  margin-bottom: 30px;
}

.hero-ia .hero-imagen img {
  max-width: 100%;
  height: auto;
  display: block;
  margin: 0 auto 30px;
}

.hero-ia .hero-boton {
  margin-top: 20px;
}

/* ==========================
   Títulos con fondo rosa
========================== */
section h2,
section h3 {
  background: #BB1755;
  color: #fff;
  text-align: center;
  padding: 12px 20px;
  border-radius: 6px;
  margin-bottom: 25px;
}

/* ==========================
   Secciones intermedias
========================== */
section {
  padding: 60px 20px;
  max-width: 1100px;
  margin: auto;
}

section p, section ul {
  font-size: 1rem;
  color: #333;
}

/* ==========================
   Artículos - enlaces blancos
========================== */
.articulos-blanco a {
  color: #fff;        /* letras blancas */
  font-weight: 600;
}

.articulos-blanco a:hover {
  opacity: 0.9;
}
.plan {
  background: #fff;
  color: #000;
  border-radius: 8px;
  padding: 20px;
  box-shadow: 0 0 10px rgba(0,0,0,0.1);
  margin: 20px auto;
  max-width: 900px;
}
.caso-exito img {
  max-width: 100%;   /* nunca se pasa de su columna */
  width: 800px;      /* tamaño máximo en escritorio */
  height: auto;      /* mantiene proporción */
  border-radius: 6px;
  box-shadow: 0 0 10px rgba(0,0,0,0.15);
  display: block;
  margin: 0 auto;
}


.caso-exito .col-left,
.caso-exito .col-right {
  background: #fff;
  border-radius: 8px;
  padding: 20px;
  box-shadow: 0 0 10px rgba(0,0,0,0.1);
}
.caso-exito img {
  max-width: 90%;    /* se reduce dentro de su columna */
  height: auto;
  border-radius: 6px;
  box-shadow: 0 0 10px rgba(0,0,0,0.15);
  display: block;
  margin: 0 auto;
}

/* ==========================
   Grilla de dos columnas
========================== */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 30px;
  align-items: start;
}

.col-left, 
.col-right {
  background: #fff;
  border-radius: 8px;
  padding: 20px;
  box-shadow: 0 0 10px rgba(0,0,0,0.1);
}

/* Responsive grilla */
@media (max-width: 900px) {
  .two-col {
    grid-template-columns: 1fr;
  }
}